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[Others] Don't expect the Olympics but staging the World Cup would be great fun

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发表于 27-11-2010 22:23:35 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式

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BY THIS time next week we will know whether Australia has been successful in its ambitious $50 million bid to stage the football World Cup finals in 2022. But what would it mean to win? How would it feel to stage it?

Ben Buckley, the chief executive of Football Federation Australia, says: ''A World Cup in Australia is great for the country, great for the region and great for FIFA [soccer's governing body].

''Everyone wins if we are chosen.'' He may be right.

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Robert Bryant, the general manager of business analysis group IBISWorld, says the event could pump $35.56 billion into the economy. It sounds exorbitant but he may be right.

Cathy Freeman, who ran the race of our lives to win the 400 metres in the Sydney Olympics, says the World Cup would ''unite Australia … showcase to the world the very best of who we are''. She is undoubtedly right. Safe, secure, sports mad, Australia would do a fine job.

But one thing is certain: the World Cup will be a very different experience from the 2000 Olympics, which many international experts say proved that a remote, sparsely populated nation could successfully stage big events.

It will be less multinational. The Olympics featured athletes from 199 countries; the 2022 World Cup will be contested by only 32, though more than 200 will compete to qualify for the finals and fans from many more countries can be expected for the month-long festival.

It will be vastly more far spread out. The Olympics are awarded to a city, the World Cup finals to a country, or even countries.

Although the early football rounds at the Olympics were played outside the host city - in Canberra, Adelaide, Melbourne and Brisbane - the 2000 Games were awarded, staged, embraced and enjoyed as a uniquely Sydney event.

Instead of two weeks of concentrated competition in a smorgasbord of sports, as they did in 2000, in the World Cup Sydneysiders would be confined locally to set-piece football matches over five weeks - if they can afford the tickets. The finals would be played at 12 venues - Sydney Football Stadium, the Olympic stadium, Blacktown, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Newcastle, Canberra, Geelong and Townsville.

One view of this scenario is that the 2022 World Cup will share the joy across Australia. Another is that teams, fans, officials will be faced with a big, logistical challenge.

Either way, for Sydneysiders, the feel-good factor will be more far flung.

Little wonder IBISWorld predicts that transport operators, airlines, bus companies, taxis and car rental companies will be among the big beneficiaries of World Cup spending.

And, would the 2022 World Cup unite the country, promote its natural beauty, lifestyle and achievements, prove Australia's ''world-class'' credentials, and give football another boost? Probably. But is the country that disunited? Is the world unaware of Australia's myriad attractions? Do we still need to put ourselves to further cost and potential inconvenience to prove ourselves on the world stage?

None of that should detract from our excitement, our pride, should we win. We should want to win, be glad we have won, because they would be fun. And full of wonderful football.

John Huxley has covered four World Cup finals and seven Olympic Games.
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 楼主| 发表于 27-11-2010 22:42:48 | 只看该作者
下周的这个时候我们就知道澳大利亚是否已在其雄心勃勃的5000万美元的申办2022年足球世界杯决赛成功。但是,这一切意味着什么取胜?感觉会是怎样的阶段呢?

本巴克利,在澳大利亚足协首席执行官说:''在澳大利亚的世界杯是伟大的国家,对地区和国际足联[足球的管理机构]伟大伟大。

''人人都是赢家,如果我们选择了。''他可能是对的。

广告语:下面的故事继续
罗伯特科比,业务分析小组IBIS世界的总经理说,事件可能经济注入三百五十五万六千点零万美元。这听起来很昂贵,但他可能是正确的。

凯茜弗里曼,谁跑的比赛,我们的生活在悉尼奥运会上赢得400米,会说,世界杯澳大利亚... ''团结,向全世界展示了我们是谁''最好的。她无疑是正确的。安全,可靠,运动狂,澳大利亚将做一个好差事。

但有一点是肯定的:世界杯将是一个从2000年的奥运会,许多国际专家说,事实证明,一个偏远,人口稀少的国家能够成功地大舞台活动很不同的经历。

这将减少跨国公司。奥运会有来自199个国家的运动员,2022年世界杯将争夺仅有32,但200多个将角逐总决赛,并为许多国家的影迷,更符合可长达一个月的节日预期。

这将极大地更深远的传播出去。奥运会是颁发给一个城市,世界杯总决赛对一个国家,甚至国家。

虽然早在奥运会足球在外面玩了两轮主办城市 - 堪培拉,阿德莱德,墨尔本和布里斯班 - 被授予2000年奥运会,上演,拥抱着,作为一个独特的悉尼事件享用。

而不是两个在一个集中的体育大杂烩竞争星期,因为他们在2000年世界杯悉尼,将只限于在本地设置一块五周多的足球比赛 - 如果他们能够负担得起的门票。决赛将被安排在12个地点 - 悉尼足球体育场,奥林匹克体育场,黑镇,墨尔本,布里斯班,珀斯,阿德莱德,黄金海岸,纽卡斯尔,堪培拉,吉隆和汤斯维尔。

这种情况的一个观点是,2022年世界杯将在澳大利亚分享喜悦。另一个原因是球队,球迷,官员将与大,后勤面临的挑战。

无论哪种方式,为悉尼人的自我感觉良好的因素将更加遥远。

难怪IBIS世界预测,运输经营者,航空公司,巴士公司,出租车和汽车租赁公司将跻身世界杯开支的大受益者。

同时,将2022年世界杯国家的团结,促进其自然风光,生活和成就,证明澳大利亚的''世界级的''证书,并给予另一推动足球?也许吧。但是,处于分裂状态的国家呢?澳大利亚是世界上的众多景点,不知道?我们是否需要把自己更多的成本和潜在的不便,在世界舞台上证明自己?

都不是,应该削弱我们兴奋,我们的骄傲,如果我们赢了。我们应该要赢,很高兴我们赢了,因为他们会很有趣。张精彩的足球爆满。

约翰赫胥黎已覆盖四个世界杯总决赛和七个奥运会。
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