I am an American (2001-Present)

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I am an American (2001-Present)                                        Sponsor: The Advertising Council, Inc.
Volunteer Agency: GSD&M

View the PSAs:  
I am an American :60
I am an American :30

                               
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Theidea for the "I am an American" public service advertisement wasconceived on a road trip following the tragedies of September 11th. Airtransportation was grounded after the terrorist attacks, and as aresult, executives from Austin, Texas ad agency GSD&M, foundthemselves stranded in Annapolis, Maryland, following a client meeting.Rather than waiting to catch a flight home, they decided to drive backto Texas. As they reflected on the tragic events of the day, theythought about what it is that makes America so unique.
Somewherearound Raleigh, GSD&M's creative director proposed the idea ofcreating a PSA that would celebrate the country's extraordinarydiversity. Fearing a possible backlash against Arab Americans and otherethnic groups after the attacks, GSD&M decided to communicate amessage that would remind Americans that this was the time to unite asa country.
By the next morning, broadcast producers at the agencywere soliciting the help of directors, commercial producers and editorsacross the country. Everyone was eager to volunteer and filming beganimmediately in cities nationwide. The final version of the PSA featurespeople of many ages, races and religions proudly stating "I Am anAmerican." The spot ends with the words, E Pluribus Unum, which meansout of many, one. That phrase communicates that, "out of many faces,religions, geographical backgrounds, and ethnicities, we are onenation."
GSD&M President Roy Spence contacted the Ad Councilabout the concept as soon as the group made it back to Austin. The AdCouncil embraced the idea and for the first time in its history becamethe sole signatory of a PSA. "I am an American" was distributed tomedia broadcast outlets nationwide. The spot was on the air within 10days of the attacks.
The response to the campaign has beenunprecedented. In just the first three months, the media donated morethan $14 million in time and space to air the spot. As a result of thatmedia support, emails and phone calls poured in from hundreds ofAmericans around the world who were moved by the spot, and thanked theAd Council for bringing such an important message to the country atthis time.

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进去看那个 I am an American :60 的广告，真的很好，很强，很感动。