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我想这是悉尼晨锋报对这段恶搞作者的采访,可以有助于理解他的动机
THE two main political parties, with their multi-million advertising budgets, are proving no match for the power and creativity of the guerilla videomakers of the internet.
The parties are putting out commercials and videos every day, but are often outdone by the efforts of the YouTube generation.
Hugh Atkin, 23, a law student at Sydney University, has scored a big hit on the internet with his clip that depicts Kevin Rudd as a Chairman Mao figure in a video styled on Chinese propaganda films.
"Rudd impress and frighten Australian person with his earnestness offensive," reads the alleged translation of the Chinese commentary, set to heroic music.
"He unnerve decrepit Howard by deploying clever principle of \'similar difference\'. Leader Rudd declares swift and violent Education Revolution."
Atkin posts about one video a week on YouTube, in between studying, essays and exams. "Video editing is just a bit of a hobby," he says.
It took most of a Saturday to make the video. "I\'d done something similar earlier this year as part of a work video for a law firm I was working for.
"It\'s definitely not an anti-Labor ad. Most of my videos have an anti-Liberal bias. Part of the point is to make fun of the Liberals\' communist scare in their advertising, which is so over the top, and partly to make fun of the way Rudd has turned his campaign into such a presidential thing."
His latest video has a worm attacking both John Howard and Kevin Rudd. Before that he did a parody of the Liberals\' anti-business unionists commercials, titled "Our advertising is central to everything". The voiceover says: "The future of tens of politicians depends on keeping our advertising strong."
He says he is not anti-Liberal, "but I\'ll be supporting Labor. I\'d like to see Labor win the election, but I\'d like to make fun of them in the process."
The video production teams inside the parties\' headquarters have been busier than ever during this campaign, but you are unlikely to see the results on TV.
Liberal and Labor have produced dozens of videos, but only a few have been screened on TV. Instead, they have been posted on their websites or distributed via YouTube.
The Liberals have posted a video that shows the West Australian construction union official Joe McDonald abusing and threatening people, and tying the footage to its theme about a Rudd government being dominated by unions. Mr McDonald was acquitted yesterday of trespassing on a Perth building site. |
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