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[travel] Canada beats Australia to be named world's best brand

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发表于 27-11-2010 22:32:36 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式

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Oh, Canada
For six years, New York's FutureBrand has compiled a country brand index by ranking 110 countries in categories such as tourism appeal, quality of life and values.

According to the brand consultancy, which surveys thousands of travellers and conducts focus groups, Canada is the top country this year, after finishing runner-up to the US last year, a result partly attributed to the lingering glow of the Vancouver Winter Olympics.

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Australia and New Zealand finished second and third this year, leading FutureBrand to note how robust economies are common features among the top three.

FutureBrand says the US's triumph last year was largely due to the ''Obama effect'', which cuts both ways, it seems, as it was also blamed for the country's slump to number four this year as the president's star wanes.

Greece had one of the biggest falls, sliding from 14th to 22nd as its financial and industrial relations problems hit the headlines. Zimbabwe, Iran and Pakistan were named the three worst-performing country brands.

Canada's triumph is no doubt bitter-sweet news for staff at the Sydney office of the Canadian Tourism Commission, which is closing its doors on December 10 due to budget cuts.

See futurebrand.com, canada.travel.

Tip of the scales
With plenty of Australian travellers shopping up a storm in the US, it's timely to remember how much an overweight bag can cost.

Qantas excess baggage rates at the counter range from $10 for every extra kilogram on domestic and trans-Tasman flights, to $150 a piece going to and from the Americas. (If you know in advance you're going to bust the weight allowance, pre-paying online for additional kilos is cheaper.)

The cost involved in going overboard in the packing department makes a new gadget - an 85-gram hand-held digital luggage scale that can weigh bags up to 50 kilograms - seem a useful investment at $49.95.

See adhgifts.com.au.

Island commitment
Love-struck couples thinking of following in the footsteps of Will and Kate should note that tying the knot in French Polynesia is now a little easier. The government decided recently couples can use a qualified hotel employee as an interpreter at civil wedding ceremonies instead of an official French government-recognised translator.

Sofitel, with resorts in Tahiti, Moorea and Bora Bora, has been quick to point out that its staff can serve as wedding translators. Civil ceremonies must still take place at a town hall and be officiated by the mayor, who can now nominate witnesses if the bride and groom can't provide their own. Most couples choose to follow the town-hall legalities with a symbolic ceremony at their hotel that taps into the romance of French Polynesian culture.

Sofitel's 2011 wedding options cost from F18,000 ($208). Couples on Bora Bora can take a decorated boat across the lagoon while being serenaded by a ukulele player for 12,600 francs extra.

See sofitel.com.

Excellent vintage
Riding Hong Kong's famous Star Ferry normally costs 83¢ but the Peninsula Hotel has devised a much more classy - and wallet-emptying - way to do it. Until March 15, those who adore all things vintage can jump in a 1960s open-top bus for the short hop to the Shining Star, Star Ferry's sightseeing boat that is kitted out like the ferries of yesteryear that once plied Victoria Harbour.

After a 45-minute champagne cruise (Hong Kong's Christmas and Chinese New Year light displays are worth catching), there's a three-course set dinner for two in the Peninsula lobby as well as cocktails at the hotel's Salon de Ning.

As part of the $HK1288 ($170) deal for two, each diner receives a $HK300 spa voucher. Or cruise around in high style by taking a luxe one-way trip between the Peninsula and the airport ($HK1350) in one of the hotel's 14 Rolls-Royce Phantoms.

See peninsula.com.

Mixing with the best
United Airlines this month started serving a new cocktail, the Sunrise Sunset, created by one of its flight attendants. Tita Martin, who's worked for United for 19 years, won an in-house competition to create a new signature drink from ingredients already in the beverage cart.

Her mix of cran-apple and orange juices, a squeeze of lime and vodka was declared the best of the 64 submitted recipes. First and business-class passengers may sip as many Sunrise Sunsets as they like for no extra charge..

See www.united.com.
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 楼主| 发表于 27-11-2010 22:39:01 | 只看该作者
六年来,纽约的FutureBrand汇编了在诸如旅游吸引力,人生观和价值观质量类别的排名由110个国家的国家品牌指数。

根据品牌顾问,其中数以千计的旅客调查,并进行焦点团体,加拿大是今年全国最高整理后亚军的美国去年一年,结果部分归因于温哥华冬季奥运会挥之不去的光芒。

广告语:下面的故事继续
澳大利亚和新西兰名列第二和第三,今年要注意如何领导FutureBrand强劲的经济体均位于世界前三个共同特点。

FutureBrand说,美国的胜利,主要是由于去年的''奥巴马效应'',这两面性,看来,因为它也归咎于该国的第四大萧条到今年总统的明星减弱。

希腊最大的一个瀑布,从第14位下滑至22日作为它的金融和工业的关系问题,喧腾一时。津巴布韦,伊朗和巴基斯坦分别当选三表现最差的国家品牌。

加拿大的胜利无疑是苦乐参半的新闻工作人员在加拿大旅游委员会,这是12月10日收盘因预算削减了大门悉尼办事处。

见futurebrand.com,canada.travel。

尖端的尺度
随着购物注册在美国风暴澳洲游客很多,它的及时记得多少超重袋可以成本。

澳航在每美元国内和跨塔斯曼航班增加10公斤计数器的范围,至150件超重行李的费率将和来自美洲。 (如果你事先知道你要破产的重量限额,预先支付的额外公斤网上便宜。)

在包装部将在海里的成本,使新的小工具 - 一个85克的手持式数码行李规模可重达50公斤袋最多 - 似乎是有用的投资为49.95美元。

见adhgifts.com.au。

岛的承诺
爱情发生在夫妻的意志和凯特的后尘思维应该注意,在法属波利尼西亚绑结现在更容易一些。政府最近决定,夫妻可以利用民间婚礼仪式,而不是一个正式的法国政府认可的翻译作为翻译合格的酒店员工。

索菲特在塔希提岛,莫雷阿岛和波拉波拉度假村,已被迅速指出其工作人员可以作为婚礼的翻译人员。公务员仍然必须仪式在大会堂举行,由市长,谁现在可以提名证人如果新娘和新郎不能提供自己主持。大多数夫妇选择跟随下榻的饭店同一个象征性的仪式市政厅合法性,即进入法国波利尼西亚文化的浪漫水龙头。

索菲特2011年的股权成本从葡萄糖F18婚礼,000(208美元)。在波拉波拉夫妻可以采取横跨泻湖船在被装饰为一二六○○法郎球员额外的四弦琴小夜曲。

见sofitel.com。

优秀的葡萄酒
骑马香港著名的天星小轮,通常成本83美分,但半岛酒店已制定了一个更优雅 - 和钱包排空 - 的方式去做。直到3月15日,这些谁崇拜万物葡萄酒在上世纪60年代可以跳开蓬巴士在短期一跳闪烁的明星,天星码头的观光船,是kitted像昔日曾经仿照维多利亚港的渡轮了。

经过45分钟的香槟邮轮(香港圣诞节及农历新年是值得抓光显示),有一两个三道菜晚餐,在半岛酒店大堂以及酒店的玲珑鸡尾酒。

作为两个$ HK1288(170美元)的交易的一部分,每个就餐者收到$ HK300温泉券。在高格调或巡航导弹周围采取豪华单向之间的半岛和在酒店的14劳斯莱斯幻影一个机场($ HK1350)之旅。

见peninsula.com。

混合使用最好的
美国联合航空公司于本月开始提供一种新的鸡尾酒,日落日出,由于其创建的乘务员之一。蒂塔马丁,谁是为联合国工作了19年,赢得了内部竞争中创造饮料车已经在一个新的签名,从原料的饮料。

她混合克兰-苹果和橙汁,石灰和伏特加酒的挤压被宣布为64提交的食谱最好。第一,企业级SIP为许多乘客可能日落日出,因为他们无额外费用如..
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