标题: NZFREE移友成立的公司上了当地主流媒体了 [打印本页] 作者: mite 时间: 26-3-2004 11:24 标题: NZFREE移友成立的公司上了当地主流媒体了 Asia focus suits the customers <br>
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<IMG onmouseover="javascript:if(this.width>570)this.width=570;" src="http://www.nzherald.co.nz/pics/r26starlight.JPG" onload="javascript:if(this.width>570)this.width=570;" align=absmiddle border=0><br>
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26.03.2004<br>
By IRENE CHAPPLE <br>
<font color="RED">Like any good businessmen, they spend plenty on marketing. They are on talkback radio. They will soon be on television, and they've already been in the newspapers.</font> <br>
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Colin Chinn and Edward Chen are touting for business. But with a difference. <br>
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The two, who run Starlight Communications, spend their advertising dollars only in the Asian media. <br>
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On Chinese radio, 990AM and 95.8FM. In the Chinese Bizlink, the Chinese Herald and the Chinese Express. On Chinese television, accessible through Sky. <br>
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Starlight's business, selling Telecom products, is mainstream but the clientele is niche. <br>
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The name was chosen for its connotations in Chinese folklore. <br>
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"Do you like it?" asks Chinn. He explains its meaning: "In the dark sky, the starlight guides people to the right place." <br>
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New Zealand-born Chinn and China-born Chen want to help Asian immigrants in New Zealand. <br>
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Both are bilingual. Chinn is fluent in Cantonese, and Chen in Mandarin. <br>
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They are active in the Chinese community, arranging sponsorship and events and helping occasions such as the Lantern Festival. <br>
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They also belong to Chinese and Hong Kong community and business associations. <br>
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Last year they created Starlight, a Telecom dealership for the Asian market. <br>
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For Chinn, the business was a big move from the security of his Telecom job of 15 years. <br>
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Before that he worked with his China-born father in the family importing business, <br>
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At Telecom he was initially a temp but became a fulltime employee after only a week and built up a solid base of Asian clients. <br>
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In his last three years with Telecom, Chinn was account manager for the Asian market, dealing with 300 to 400 customers a month. <br>
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He says he pushed hard for Telecom to recognise the niche market, and feels his work is finally making some headway. <br>
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Chen, who was with Telecom China for eight years before moving to New Zealand two years ago, worked with Chinn briefly before the two decided to set up their own shop. They were encouraged by Telecom, which directs customers to Starlight. <br>
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Set-up costs reached $300,000 - "enough to buy a house," says Chen - paid by the two principals. <br>
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The backbone of Starlight's business is wealthy businessmen rather than students, whose numbers have fallen as immigration has dropped off. <br>
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Chinn says that what customers most want is someone who speaks their language. <br>
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Both say a highlight of the business is getting feedback from customers who appreciate dealing with someone who understands their culture. <br>
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The two are positive about the future. Starlight employs 10 people, offering services in four languages, and a call centre is being built in the back room to cope with demand. <br>
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Chinn says Starlight receives about 100 calls a day and will soon employ at least 12 more staff. <br>
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<font color="RED">And he has some advice for those thinking about starting their own business: "Take a risk. No risk, no reward." </font><br>
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<a target=_blank href=http://www.nzherald.co.nz/business/businessstorydisplay.cfm?storyID=3556992&thesection=business&thesubsection=smallbusiness&thesecondsubsection=general>http://www.nzherald.co.nz/business/businessstorydisplay.cfm?storyID=3556992&thesection=business&thesubsection=smallbusiness&thesecondsubsection=general</a>作者: mite 时间: 26-3-2004 11:28 标题: Re:NZFREE移友成立的公司上了当地主流媒体了 Chen, who was with Telecom China for eight years before moving to New Zealand two years ago, <br>
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--------》 CHEN是深圳到新西兰的我们友情论坛NZFREE论坛的移友<br> 作者: 凤舞九天 时间: 26-3-2004 11:36 标题: Re:NZFREE移友成立的公司上了当地主流媒体了 UP UP 祝：所有朋友事业有成，家庭幸福！作者: 西边雨 时间: 26-3-2004 11:50 标题: Re:NZFREE移友成立的公司上了当地主流媒体了 厉害作者: flyswat 时间: 26-3-2004 11:51
提示: 作者被禁止或删除, 无法发言标题: Re:NZFREE移友成立的公司上了当地主流媒体了 俺们也要奴隶！老麦！你说是吧！作者: qiang21418 时间: 14-9-2007 13:34 作者: tangji 时间: 14-9-2007 13:42
向前看齐！作者: flug 时间: 15-9-2007 13:33
看看他们在成立自己公司之前作了什么事情。
"For Chinn, the business was a big move from the security of his Telecom job of 15 years. Before that he worked with his China-born father in the family importing business, At Telecom he was initially a temp but became a fulltime employee after only a week and built up a solid base of Asian clients. In his last three years with Telecom, Chinn was account manager for the Asian market, dealing with 300 to 400 customers a month."作者: bartonzx 时间: 17-9-2007 13:14 标题: It's pround of our Chinese! It's pround of our Chinese!
