TUSA's 2009 "It Becomes You." ad campaign builds on the successes of recent fashion focused campaigns with the introduction of new products including the M-17 Concero Frameless Mask and the SF-15 X-Pert Zoom Z3 Split fin. TUSA is proud to be the industry leader in progressive fashion-forward advertising campaigns and each new year brings much anticipation from consumers, retailers and industry professionals. With the tag line "It Becomes You.", these colorful and tasteful ads are sure to catch your attention while flipping through the pages of your favorite diving magazines such as Dive Training and Sport Diver!