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Thank you guys, please check my application kit
Summary
3+ years of account management experience in full service advertising agencies
Extensive experience in implementing marketing communication campaigns
Profound understanding in strategic planning, branding and marketing communications
Years of experience in collaborating with international media partners and suppliers
Serviced home appliance chain retailer, white goods manufacturer, food/drink manufacturer and city development programme
Hard working and creative thinking as well as responsible and proactive
Education
2005-2007 Griffith University Nathan, Brisbane QLD
• B.A. Commerce in Marketing
2003-2005 AIT Academy Singapore
• Diploma in Business
Work Experience
March, 2003- Oct, 2003 Watch One Advertising Agency Shanghai, China
• Leading advertising agency in providing consultative service on marketing and strategic planning in China. Clients range from property developers and food manufacturers.
Position Assistant Account Manager
• Managed and assist in developing new and / or existing account relationship
• Designed and presented marketing communication campaigns, proposals
• Work closely with senior creative and production team
• Ensure the work was tracked through respective department
• Evaluate the results of campaign and Identify the further market opportunities
Achievements
• Successfully established new face of White Rabbit Creamy Milk Candy, the brand with 50 years history. Remarkably increased the annual turnover by 15% (RMB 20,000,000)and significantly occupied 22% of market share for milk candy product in Shanghai.
• Effectively differentiated the brand image of Anting New Town (Shanghai) among other towns and created brand awareness by unique integrated communication plan. Anting New Town (Shanghai) Scheme is one of the most important of Shanghai Urban and Regional Development Programme. The Town has hosted twice F1 Racing at its international circuit.
Feb, 2000-March, 2003 Big Idea Advertising Agency Shanghai, China
Company Background
• Top10 local advertising agency providing full marketing services (ATL & BTL)
• 70% team members have years of experience in Ogilvy Advertising.
Position Senior Account Executive
• Thoroughly investigated the clients’ background, marketplace and competitors and any related information
• Assisted in developing campaigns ranging from brand communications strategy, through executional planning, negotiation and implementation
• Led brainstorming and monitored the creative concept, working progress and quality.
• Ensured a wide range of advertising medium was strictly performed within timelines and specified budgets
• Implemented strategic and tactical marketing plans by collaborating with media partner, researches, suppliers and clients
• liaised with clients, carry out general administrative duties and support the senior account management team
Achievements
• Successfully enhanced the Electrolux brand image and awareness in Southeast China by introducing newly designed air-conditioner model of Electrolux and improved the overall sales by 50,000 sets of air-conditioner within 6 month
• Assisted in planning and in charge of executing nationwide branding campaign of TOYO air-conditioner of TOYO Group. Campaign included tactical communication plan, new product launch plan, action plan of sales & marketing activities.
• Planed and executed sales & marketing plan for Siemens refrigerator
Interest Movies, social outings, music, computer
Referees
Upon Request
Cover letter (I wrote it based on the ad)
Working as an Account Coordinator, you will be expected to provide support to Account Managers and Directors on each project you are working on. This could include contributing to brainstorm sessions, providing admin support, internet research, running artwork to and from the studio, liaising with clients and, of course, making the coffee.
A degree is the starting point. Attitude and potential are the key ingredients that will get you the job.
Attitude - willingness to learn, outstanding communication skills, humility, proactive, a can do approach, ambitious but with no ego.
Potential - intelligent, well read, well organised, attention to detail, lateral thinking, geniune passion for advertising.
I would appear to be an excellent candidate for the position of Account Executive, as advertised on Seek website. I am a fresh graduate with 3-year experience in advertising agency and I am seeking every possible opportunity to restart my career in advertising industry in Australia.
As a recent graduate of Griffith University, BNE I have a Bachelor Degree in Commerce, major in Marketing. I have gained a comprehensive knowledge of marketing communications and enhanced my understanding of marketing operation.
Prior to undertaking my studies, I held a position in account management at advertising agencies in China for more than 3 years. In this role I was in charge of
• Produced integrated marketing communication plans for domestic and international clients.
• Collaborating with internal teams, partners, suppliers and clients to implement marketing campaigns
• Liaison with clients to identify the market opportunities by the feedback of campaigns
I am very proud of my achievements outlined in enclosed resume. Because of my accountability and diligence, I was the Best Account Executive in agency where I serviced for 3 year and obtained high appraisal from clients. I strongly believe that there are countless things keeping me humble every day in this fast-paced, creative-driven industry. |
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楼主: leily
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发表于 26-8-2007 00:03:26
，是投简历很少有回复的最大原因。
楼主
硬着头写完了
,请各位多多批评,批评多才有进步......
