Perth is the surprising Australian launchpad for Geely of China.
The third brand to commit to local sales - after Chery and Great Wall - says it will have its first cars in showrooms by September and aims to sell a minimum of 5000 cars a year within 18 months.
But it is taking a low-key approach with the local agent, John Hughes, building a plan around local success in Western Australia before moving to eastern states early in 2011. "We want to get people to put the cars on their shopping list, even though the cars are made in China and the brand is not recognised," says Hughes.
He says a single-car lineup with the Geely MK, a 1.5-litre compact sedan, is not enough to build a dealer network and so he is concentrating on getting things moving in WA. "We plan to order our first cars in June with sales, in WA only, around September," -------http://www.carsguide.com.au/site/news-and-reviews/car-news/geely_to_launch_in_wa